Our People

Loren Israelsen

Loren Israelsen

Mr. Israelsen is Founder and President of the United Natural Products Alliance (UNPA), an international trade association of dietary supplement companies committed to safety, science and quality.

He has been deeply involved in the commercial and regulatory issues facing the global dietary supplement industry since 1980.  On the commercial side, he served as general counsel and president of Nature’s Way Products, Inc.  He has also served as vice president/general counsel to the American Herbal Products Association, co-founder and counsel to the European American Phytomedicine Coalition (EAPC), founding member of IADSA, industry liaison to FDA’s Expert Advisory Committee on Ephedra, industry advisor to the Office of Dietary Supplements (ODS), expert panel member on IFT’s Functional Food Report and an expert panel member to the Department of Defense study on dietary supplement use among military personnel.

Mr. Israelsen has authored over 150 articles, book chapters and has lectured in over 30 countries on dietary supplement and functional food issues.  He is the inaugural recipient of the NBJ Lifetime Achievement Award, the NNFA President’s Award and the B.Y. Morrison Lecture and Medal.  He was honored to be included in Natural Health Magazine’s 30th Anniversary Hall of Fame and the New Hope Natural Media Hall of Fame.  Mr. Israelsen was awarded the Mark Blumenthal Community Builder award in 2015 and received the Personalized Lifestyle Medicine Institute (PLMI) Distinguished Service and Leadership Award in 2019.